Be Conscious
Our standards for sustainable travel activities
A journey offers more than just a beautiful landscape—it is a rare opportunity to witness wildlife thriving in their natural habitats and to understand their vital role in our global ecosystem. We believe that every traveler has the power to contribute to our planet's health.
To ensure our adventures remain responsible, we have gathered a comprehensive set of standards covering ethical interactions, facility integrity, and active conservation. Our goal is to provide you with the transparency needed to make travel decisions that support the wild places we love.
On interaction
In case of captivity
Access to appropriate food and water
Animals should receive appropriate diets and continuous access to water.
Appropriate space and environment
Animals need sufficient space, shelter, shade and appropriate enrichment.
Disease prevention and veterinary care
Veterinary care, hygiene and health monitoring are required.
Qualified staff
Animal care and any necessary handling must be performed by trained staff.
Rehabilitation and release programme
Where appropriate and feasible, support rehabilitation and release into the wild.
For conservation
Monitoring and impact management
Monitor wildlife populations and manage impacts on their habitats.
Conservation investment
A share of revenue should support local conservation and protection efforts.
Transparency on conservation efforts
Provide clear information about conservation projects, partners and outcomes.
No wildlife products or souvenirs
Do not sell, buy or promote products made from wildlife or that harm wildlife.
Visitor education
Help visitors understand wildlife and encourage responsible behaviour.
Travel Articles
Check our travel articles for more information on sustainable tourism and advice in specific destinations.
