Be Conscious

Our standard for sustainable travel experiences

A journey offers more than just a beautiful landscape - it is a rare opportunity to witness wildlife thriving in their natural habitats and to understand their vital role in our global ecosystem. We believe that every traveller has the power to contribute to our planet's health.

To ensure our adventures remain responsible, we have gathered a comprehensive set of standards covering ethical interactions, facility integrity, and active conservation. Our goal is to provide you with the transparency needed to make travel decisions that support the wildlife we love.

On interaction

No touching

Animals must remain free from handling or physical contact.

No feeding

Interaction involves respect for animals and natural diets.

No unnatural behaviour

Do not manipulate wildlife for entertainment.

No Disturbance

Keep a respectful distance and behaviour at all times.

Group size limits

Wildlife should be enjoyed without crowding or pressure.

In case of captivity

Access to food and water

Wildlife should be cared for with appropriate diets.

Proper environment to move freely

Animals need space, shade, and enrichment.

Measure to prevent diseases

Veterinary care, hygiene, and monitoring are required.

Workers with appropriate qualifications

Handling and care must be performed by trained staff.

Reintegration program

Where possible, support rehabilitation and release.

For conservation

Monitoring and control

Of wildlife population and impacts on their habitats.

Contribute funds to conservation activities

A share of revenue supports local protection efforts.

Information on conservation efforts

Transparency about projects, partners, and outcomes.

No souvenirs derived from wild animals

No trade in wildlife parts or harmful products.

Educational information on interaction

Promote responsible behaviour through visitor education.

Sustainable Certifications

Some organizations are already working toward a more conscious future for travel. Certifications serve as a reliable guide to identifying these operators and their commitment to a sustainable goal. We have gathered a list of certifications in Wildlife Tourism to help travellers ensure a journey with positive legacy.

Fair Trade Tourism

Tour operator and accomodation. Africa. Ethical practices, community and impact

Global Sustainable Tourism Council (GSTC)

Hotel, operators, events, attractions. Sustainable tourism with animal criteria

Travelife

Accommodation and operators. Sustainable yearly evaluation follows ABTA guidelines

Wildlife Friendly Enterprise Network (WFEN)

Tourism businesses and operation. Species-specific programs

World Animal Protection

Initiatives labels and reports

World Wildlife Fund (WWF)

Specific initiatives such as HQWW and WWFArtic